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Trick to promote the blog from Facebook

Escrito por Limoncete en Social Media · Thursday 11 de October de 2012 ·

Sometimes Brands create his account in Facebook, but then fail to either updade, or if they do, not know very well how to use them.

Sometimes they do one thing well, such as copy and paste industry news, posting the links of the blog post or newspaper article that wrote the news directly on the Facebook wall. Thus at least kept alive their profiles, and share information related to your industry, but lose the opportunity to express their opinion, and what is more important loyalty over the user as your company blog.

The blog is the cornerstone of any corporate social media strategy, as it is the home of brand, where you can communicate outside the medium itself is not dependent on anyone and they attract all the other networks are just enhancers this.

So if we see an interesting story that comment, when we have something to add about it, instead of copying and pasting the link on our wall alone, you can write a short article on the corporate blog, talking about the article adding our opinion and link it from our post. If the article is from a blog, this post will add a trackback to your comments automatically post a link to the blog of our brand, and thus getting more views of that post that was in another blog, because users that after he read it, see the comments, and including a link to the article we reference our blog and what we have said something about it, what is called backlink.

This backlink, plus get a link pointing to our blog page from another sector, always positive for SEO and our link buildin, is a way to tell others that our blog exists and traffic and attract potential new audience. In addition to carrying people from our Facebook page for our blog, and then if still interested the user can go to the page of the original story, but meanwhile the user can discover our blog and our point of view and get greater engagement from our Facebook fans.

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